Sometimes, the best keywords are the ones you’re not looking up. With this information, you have the power to direct strategies and content creation that yield results. Plug them into your favorite SEO tool to dive deeper into what’s happening around the terms (competition, LSI keywords, backlinks, etc.). For example, what’s trending today, “donut” or “doughnut”? With Google Trends, you can compare spelling and see the search volume on each keyword variation.” – Ouriel Lemmel, CEO and founder of WinIt Google Trends also helps you decide on the best way to spell your keywords. It even offers clarity into the different ways people spell words (based on their culture). And it even guesses on where it’s headed next. It shows the actual search traffic and month-to-month changes of a keyword within a time period you set. With Google Trends, you see the rise and fall of interest of a topic, related searches people make, and where they’re located. Seeing the search volume indicates people are searching for the topic, but it doesn’t tell the full story. Tools like Ahrefs and Semrush are still useful for gauging interest. That same term may have 0 searches the next month and then another spike to an 800 keyword search volume the following month.īut don’t rule out SEO platforms. But this isn’t what’s happening month-over-month. So a keyword with a 1,000/mo search volume looks impressive. – Chris Zacher, Content Marketing Strategist at Intergrowth They don’t show how a term’s search volume changed over the year. But let’s face it-they’re pricey and sometimes confusing to use.Īlthough, they come in handy for content planning and optimization, there’s a caveat most marketers are unaware of-the data’s not all that fresh.Īhrefs and SEMRush are powerful software with amazing features, but they only give you an average monthly search volume for the past year. They’re in-depth, guide your SEO initiatives, and help you rank. Find “fresh” keywords your audience is looking up now Or at least, content marketers who know how to use it properly. Let’s review how to use Google Trends to improve your content marketing. But what if there was a way to overcome some of these problems for free? Read the title? Then you guessed it-Google Trends is the friend that savvy content marketers use to get out of these binds. You know, the everyday issues of content strategists, writers, and SEO-heads. The same problems that make us spend thousands per year on tools.
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